Provincial Hearing has always been more than just a hearing care provider – we are proud members of our community, dedicated to making a difference.  

From our annual Gift of Better Hearing giveaway to our Everybody Hears program, ensuring everyone can hear the live they love around the world, we’re glad to be able to support local endeavours close to home, as well. 

Our sponsorships prove our belief in giving back to the people we serve, as there’s nothing we love more than helping you and your fellow community members! 

Supporting Local Sports and Beyond 

Local sports teams and athletes are some of our proudest sponsorships; the success of our community is our success, too! 

Whether it’s assisting a team in achieving victory on the field or being part of their journey to international competitions, we are here to cheer them on every step of the way. 

We have also sponsored many other organizations over the years, including Relay for Life for numerous years to the local fairs in town, along with several local community organizations. 

Our involvement extends beyond the sports arenas to also sponsoring vibrant local events such as festivals and fundraisers. These gatherings provide more than entertainment; they are critical in fostering strong community bonds and ensuring a thriving local culture.  

A Proud Partner to the U15AAA South Shore United Football Club 

One of our recent sponsorships was supporting the U15AAA South Shore United Football Club on their 2025 Europe trip.  

Watching them represent our South Shore with heart, hustle, and pride reflects exactly why we choose to invest in these young athletes. Building character, resilience, and community pride— that’s why we do what we do! 

We are honored to play a crucial role in creating these opportunities and continue to build stronger connections within our community and further beyond. 

Giving Back to Our Nova Scotia Community 

These partnerships embody our dedication to giving back to the communities that have supported us over the years; amplifying the spirit of teamwork, resilience, and local pride are some of the most important things we do, both in and out of the clinic.

Thriving communities are built on strong foundations of collaboration and care.

With your help alongside our commitment to our community, we can make a difference for people in need far beyond our clinic doors. 

Thank you for being a part of this journey with us. Together, we can achieve remarkable things for our community. 

 Dedication to Giving Back

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Annette Cross, BC-HIS CEO and President of Provincial Hearing

Annette grew up in a farming family and was familiar with hearing loss because it was in her family. Finding hearing care very interesting, and after gaining more than 10 years of management experience, she started working in the industry in 1992 as a secretary. Her passion and dedication to help enhance lives through better hearing has only grown more since those days. In 1997, Annette had the opportunity to purchase Provincial Hearing from owner Don Allen. Since then, she has grown the business to three locations — Bridgewater, Truro, and Kentville. Provincial Hearing is proud to be one of the oldest locally/family-owned clinics in Nova Scotia, and Annette contributes the clinics’ success to her team’s provision of honest, personalized patient care and their desire to always stay on top of the latest advancements in the hearing industry.